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A Chanel fashion show in the heart of the Cité Radieuse

Like an ode to the synthesis of the arts, Chanel’s new Cruise 2024-2025 collection was unveiled on the rooftop of the Cité Radieuse. Combining concrete, streetwear and chic tailoring, the famous haute couture house highlighted the brutalist architecture of Le Corbusier.

View of the Chanel fashion show, 2024/2025 Cruise collection, on the rooftop of the Cité Radieuse – © F.L.C. / ADAGP, Paris, 2024

A collection with nautical and brutalist accents

Graphic tweeds, open knits and textiles encrusted with pearls revealed a fresh, shimmering, nautical collection. Carried along by the mistral wind, the pieces reinvent the Phocaean imagination: embroideries of small fish, fishing nets, shells, neoprene divers’ hoods. The designs are inspired by the colourful geometry of the building, like the pockets on these mini-dresses, which echo the patterns of the Cité’s ceramic tiles.

22nd Look, Cruise collection 2024/2025 – © Chanel
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© F.L.C. / ADAGP, Paris, 2024

The Cité of arts and avant-garde

Taking full advantage of the artistic opportunities offered by the Cité Radieuse, Chanel first announced its fashion show with a choreographic film directed by Ladj Ly in the heart of the Cité Radieuse, following Marion Barbeau and dancers from the Ballet National de Marseille. As well as the emblematic roof, the other areas of the building were given pride of place; guests were able to discover the pop-up gallery and the photographic documentary by Jamie Hawkesworth. From the avant-garde art festival in 1956 to the current exhibition on contemporary Czech activist artist Jan Šrámek, this vertical village of raw concrete combines the visual arts, cinema, live performance and now haute couture.

Graphic styles and colourful tweeds in the heart of the Cité Radieuse – © Chanel

Pauline Leroux